Howdy, folks! I write to you from my secret bunker on the second floor of an apartment in Wilmington, on the coast of North Carolina, where a bunch of rain is falling. Hurricane/Tropical Storm Idalia approaches.

It’s kind of 50-50 at the moment whether one should evacuate or hunker down. Either way, I’m stocking up on nonperishable food that requires neither refrigeration nor heat should the power go out or if I need to toss it in the car and bolt for my life. I got PBJ, Cheez-its, and Pop-Tarts.
To save space in case of evacuation, I am taking these things out of their boxes but keeping them in their protective/identifying bags/envelopes.
PBJ and bread, remain in their efficient containers. All good. Also, I packed some utensils just in case.
Cheez-Its… sorry, Cheez-It crackers… Good to go. The bags are not labeled, but they are translucent enough for an expert such as myself to tell the Hot-n-Spicy ones from the Cheddar Cheese Grooves variants.
Kellogg’s Pop-Tarts… oh, Pop-Tarts. What the actual shit, Kellogg’s?
Different types of Pop-Tarts are clearly marked on the box at the grocery store. There are like 37 different “flavors” available at any given time, and I put “flavors” in quotes because some of these are NOT flavors. At least not ones that are canon in my realm of toaster pastries.

Banana Bread? Watermelon? Chocolate Sundae? Bubble Gum? Look at this clown show! What the hell is this shit?
Now here’s the problem… In my haste to prepare for this impending weather event, I dumped all my boxes of Pop-Tarts out on the counter to put the foil-wrapped twin packs in the bag, and…

Again, WHAT THE ACTUAL SHIT, KELLOGG’S? There is no way to distinguish one foil pack of Pop-Tarts from another by flavor. They all have the SAME EXACT GRAPHICS! And there is no expiration date on those foil packs.
“But Ron,” you might ask reasonably, “Do those things reallly need an expiration date?
No. They’re like Twinkies. They last forever.

But….
IF YOU PUT A DAMN DATE ON THEM, I HAVE A FIGHTING CHANCE OF FIGURING OUT WHICH ONES FROM MY CUPBOARD ARE WATERMELON FLAVORED. THE ONES I BOUGHT AT THE BEHEST OF MY NIECE AND NEPHEW WHEN THEY VISITED A COUPLE YEARS AGO!!!
So why didn’t I think to mark them? I dunno… WHY THE HELL DIDN’T KELLOGG’S THINK TO MARK THEM?
I am not a multi-billion dollar food and merchandising conglomerate. I am just some guy who wants to survive a weather event. Stop trying to kill me.
Oh, and Twinkies. Easy to identify, and they last forever.
Ron Ruelle’s new book “Anchovies & Ice Cream” is available now at http://www.ronruelle.com/ronbooks.html.






What did you do during that time?
And then… I didn’t get accepted to the event. Crud. But do you think I threw a pity party? Hell, yes, I did! It was a multi kegger of a party with taquitos and many pizzas!!! But eventually I got over it. Then a few weeks later, they announced the next round of folks who could get into the show, and I was in! Woohoo! Except I had lost all momentum as well as a few weeks of drawing on the book, and had to weigh the costs of buying a table. And in even the most optimistic scenarios, I was unlikely to finish the book I had been trying to finish with the quality of art and storytelling that I had hoped for. So, screw it.
So yay, I was still excited about the show, but had lost several weeks of drawing time for the book. Now what? Well, when they aim low, I aim even lower… I had been toying with the idea of an adult coloring book for awhile, and thought I could make that happen in short notice. The idea evolved into more of an activity book, which requires fewer crayons so that’s a good thing.
So let me ask you again… what fantastical piece of art or pop culture did you create in the last couple of months? I believe everyone… EVERYONE… has one at least good book inside them. One novel, one comic book, one cookbook, one manifesto, one collector’s guide to the world of Stretch Armstrong toys (I would sooooooo buy that book!). Or maybe one album or one painting or one poem. It can be something heartbreakingly beautiful that will bring the world to tears, or something that makes us all slam on the brakes and confront the lie that is our reality face to face, or something lowbrow and stupid that sells a lot of copies and makes people happy for a few minutes. Whatever.
And now for something truly inspiring… I dedicated this book to some friends who are writers, but who haven’t quite gotten around to publishing that first book. Hopefully this will provide a motivational boost to get over that hump. Here are links to their blogs and/or other online creative outlets.


The painting also goes off the perspective rails at first glance with the giant, hovering fork and knife, which suggest they are at great height, unable to cast a shadow over what must be a very large waffle.
Also, the details buy a ticket on the hindsight train, with the berries seeming like they should be bigger, unless they are the size of, say, large dogs, and the waffles are the size of a house, if that house were not shrinking like the one on the book cover..




