DBsomas is a startup co-founded by Ron Ruelle and Dr. Trey Brown. It's a program to "gamify" learning via rewards and lessons that are more fun than the usual fare. The project is in test mode right now, but will hopefully launch soon. Ron is in charge of the graphic elements, some of which can be seen here.

These are stickers, sort of like merit badges for demonstrating mastery of various concepts of chemistry. (Ron is not a chemist, so don't ask him too many questions about what they mean.)