Ron Ruelle's Portfolio
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I recently helped redesign a corporate training manual for The Institute of Cultural Affairs. The previous version was stale and clip arty, so I created a series of friendly characters who could help humanize what was otherwise potentially dry material. I worked very closely with the designer, David Dunn of Mirror Communication as well as the client to create ideas that added symbolism and humor to the book.


Here are a few pages from the old manual...

Technology of Participation old page Technology of Participation old pageTechnology of Participation old page

And here's what we did with it.

Institute of Cultural Affairs ToP manaul

Institute of Cultural Affairs ToP manaul

Institute of Cultural Affairs ToP manaul

Institute of Cultural Affairs ToP manaul

Institute of Cultural Affairs ToP manaul

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